About Us: Family, Integrity, and Shilajit Done Right
There’s something surreal about watching my two-year-old daughter, Alina, hold a jar of shilajit in her tiny hands. She doesn’t know it yet, but she’s already part of a legacy — one her parents built to stand for something in an industry that often doesn’t.
I’m Jason Reese, founder of Pür Shilajit. I spent years inside the natural health industry before starting this company — and what I saw didn’t sit right. Corners cut. Purity compromised. Customers misled by watered-down products dressed up as “wellness.”
Then, through a trusted friend, I met a family in the Altai Mountains who had been harvesting shilajit the right way for seven generations. That was the moment everything changed. In 2019, Pür Shilajit was born.
Family-Owned. Actually.
This isn’t a label — it’s our kitchen table. DM us on social media and you’re talking to me. Email the site and my sister Heather writes back. My wife Natalie packs every order from our home office. And Alina? Head of Sticker Peeling — on the days she clocks in, which depends heavily on snack availability.
From the mountain to your mailbox, only two families ever touch your shilajit: the one that harvests it, and ours.
One Ingredient. Zero Excuses.
Shilajit is a black resin — easy to fake, easy to cut, and this industry is flooded with both. So we built our standard where no standard existed: wild-harvested by that same seven-generation family, sun-dried for 70+ days, and tested batch by batch in independent ISO 17025 labs for heavy metals and microbials. We meet California Prop 65 — the strictest guideline in the U.S. — and publish every lab report publicly. No fillers, no preservatives, no additives. One ingredient.
No Corporations. No Investors. No Compromises.
We’ve had offers. Big ones. We turned down every single one — because our independence is what keeps us honest. No board tells us to stretch a batch. No investor tells us to chase margins. Our customers keep us focused, and our daughter keeps us accountable.
More Than A Product
One of our customers, Alex in Canada, battles fibromyalgia on a homestead with his family. He told us that without shilajit, even walking up the driveway is a struggle — and with it, he has the strength to care for the people he loves. We didn’t charge Alex. We still don’t. Some stories remind you exactly why you’re doing what you’re doing.
Because when your health fails, everything else fades. We all have 99 problems — until we have a health problem. Then we only have one.
Thank You. Truly.
This company was built with no paid advertising and no investors — just word of mouth from the most conscious community we could have hoped for. You saw through the noise. You raised the bar with us. We’ll never take that for granted.
With love,
Jason & the Pür Shilajit Family