About Us: Family, Integrity, and Shilajit Done Right
There’s something surreal about watching my daughter, Alina, hold a jar of Shilajit with her tiny hands. She’s two years old, full of wonder — and totally unaware that she’s already part of a legacy rooted in integrity. One day, she’ll know that her parents built this company not just to sell a product, but to stand for something in a world that often doesn’t.
I’m Jason Reese, the founder and owner of Pür Shilajit. I started this company after years of working behind the scenes in the natural health industry — as an affiliate, as an employee, and as an observer. And what I saw didn’t sit right with me.
Corners were being cut. Purity was being compromised. And the people — the very customers companies claimed to care about — were being misled by watered-down products, shady sourcing, and toxic ingredients dressed up as “wellness.”
That wasn’t going to be my path.
Through a trusted personal friend, I connected with a family in the Altai Mountains who had been harvesting Shilajit the right way for six generations. That was the moment everything changed. I knew I could do it better. I knew I had to.
Family-Owned & Operated (Like, Actually)
When we say “family owned and operated,” it’s not just a label — it’s our daily life. At any given time, we’re probably sitting around the kitchen table talking about how to improve things, whether it’s resolving a customer question or tightening up our process. Everything we do is tight-knit and intentional.
I personally run our social media — so if you DM us, you’re talking to me.
My sister Heather handles customer service — if you email or message the site, she’s the one writing you back with heart and care.
My wife Natalie fulfills every order from our home office — making sure each package is correct, clean, and sent with love.
And Alina, our two-year-old, is head of “Sticker Peeling & Peanut Placement” — at least on the days she’s clocked in (which depends heavily on snack availability).
Our family values of love, honesty, and treating people how we want to be treated drive everything we do. Customers tell us they feel it. We’re not just another company — we’re the kind of people you trust like a friend.
What Sets Our Shilajit Apart
Our Shilajit is harvested directly from the Altai Mountains by a family who has been doing this for six generations. After collection, we sun-dry the resin for over 70 days — a slow, natural process that helps eliminate impurities and preserve enzymes and trace minerals.
Once dried, it’s third-party tested in ISO 17025-certified labs for:
- Heavy metals
- Microbials
- E. coli
- Salmonella
We meet and exceed California Prop 65 guidelines — the strictest in the U.S. Many companies can't say that. Just flip their bottles over and look for the warning label.
We never use:
- Fillers
- Preservatives
- Additives
Just one ingredient: pure, authentic Shilajit resin.
The truth is, this industry is flooded with fakes. Shilajit is a black resin — easy to imitate. You’d be shocked at what people are selling under that name. That’s why we came in like the new sheriff in town — to raise the bar in an industry with no standards.
No Corporations. No Investors. No Compromises.
Yes, we’ve been approached. More than once. Big offers. Big money.
But we’ve turned down every single one.
This isn’t just a business to us — it’s a mission. We’re here to provide something clean and life-enhancing in a world full of toxins, scams, and quick fixes. Our independence keeps us honest. Our customers keep us focused. Our daughter keeps us accountable.
We’re building a legacy she can be proud of. And in a time when totalitarianism is rising, surveillance is tightening, and health is being commodified, sovereignty — in body and in business — is sacred.
We will never compromise our purity, our quality, or our transparency. Ever. And ironically, it's that refusal to compromise that’s made us so successful.
More Than a Product — A Purpose
We want every customer to feel like they’re not buying from a company — they’re buying from someone they trust.
We’ve seen firsthand the lives this product touches. Like our customer Alex in Canada, who battles fibromyalgia and lives on a homestead with his family. Without Shilajit, he told us, even walking up the driveway is a struggle. But with it, he has the strength to do what he loves, to care for his family, to live.
We didn’t charge Alex. We still don’t. Because some stories remind you exactly why you’re doing what you’re doing. This isn’t just a supplement — it’s a lifeline. And stories like his bring meaning to every single jar we ship.
Where We're Headed
In the next 5 to 10 years, we see Pür Shilajit standing tall as one of the only Shilajit brands that never sold out. When others cave to trends — sweet-tasting gummies, fancy packaging, diluted blends — we’ll still be here offering pure resin. Nothing else.
This is nature’s greatest gift. And we intend to keep delivering it that way — unaltered, uncorrupted, and full of purpose.
Our hope is that our product continues to do more than just boost energy or detox the body. We hope it awakens people. Motivates them. Spiritually aligns them with what matters most: God, family, health, and happiness.
Because when your health fails, everything else fades. We have 99 problems — until we have a health problem, and then we only have one.
Thank You. Truly.
This company was built from the ground up — no paid advertising, no investors, just word-of-mouth from the most intelligent, conscious community we could have ever hoped for. You saw through the noise. You recognized true, authentic Shilajit. You raised the bar with us.
Thank you for being part of our journey. Thank you for trusting us. We’ll never take it for granted.
With love,
Jason & the Pür Shilajit Family